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In 2024, technology isn’t just a tool—it’s the backbone of innovation and growth across industries. Businesses are doubling down on digital transformation to stay competitive and agile in an ever-evolving market. While areas like e-commerce and digital marketing remain vital, emerging technologies such as artificial intelligence, cybersecurity, and sustainable tech are leading the way.
According to McKinsey’s Technology Trends Outlook 2024, these advancements are redefining how businesses operate, solve challenges, and connect with their audiences. It’s clear that the tech-driven future is no longer optional—it’s essential.
As we look ahead to 2025, the focus on innovation sharpens, and certain tech areas stand out as game-changers for businesses striving to stay ahead. Let’s dive into the top 5 areas of tech that are set to define the future and drive impactful change across industries.
In an increasingly digital world, safeguarding information is no longer just a technical necessity—it’s a cornerstone of trust for any business. As companies handle more data online, the risk of cyber threats like ransomware, phishing, and advanced malware continues to rise. These aren’t just isolated threats—they can ripple out to harm remote workers, end-users, and even entire customer bases.
The stakes are high. Research by the International Data Corporation reveals that 55% of consumers would switch providers following a data breach, and 78% would leave if they were personally affected. This highlights the critical importance of robust cybersecurity measures—not just as a defense but as a competitive advantage in retaining customer trust.
To stay ahead, organizations need to invest in building strong cybersecurity capabilities. From enhancing your IT team with skilled professionals to adopting advanced threat detection and prevention systems, prioritizing information security is essential for protecting valuable data and maintaining your reputation.
Imagine having the flexibility to access your work tools anywhere, anytime—that’s the power of cloud computing. It’s no longer just a nice-to-have but a must-have for businesses to stay agile and efficient. With 65% of organizations increasing their cloud spending (Flexera, 2023), it’s clear that the shift to cloud-based solutions is here to stay.
The perks? Scalability that grows with your business, accessibility for teams working from anywhere, and cost efficiency with pay-as-you-use pricing. But it doesn’t stop there. Cloud computing opens up opportunities for innovation—letting businesses adopt new technologies and discover fresh ways to drive revenue.
The catch? Cloud computing talent is in high demand and short supply. Getting ahead means investing in the right tools and the right people to help your business stay adaptable in an ever-changing digital landscape.
Investing in automation methods may put you in a better position than other companies in facing unprecedented business challenges. Processes like robotic process automation (RPM), or business process management (BPM) could be an effective solution as the push to go digital increases.
Since cyber threats are on the rise, automation also brings a speedier detection and response rate. In terms of cloud migration, automation can cut short the time needed to carry out related tasks, like manual configuration.
AI has been on the scene for several years. Many sizes and types of businesses are leveraging on AI to solve business problems. While in the past only large corporations could invest in AI technology, its high-speed growth points towards smaller, younger businesses being able to embrace this technology too.
A PricewatercouseCoopers report showed that AI could contribute $15.7 trillion to the global economy by 2030.
AI is a fast-growing area of tech that if done right, can greatly enhance customer and employee experience. Try looking into how AI can help with laborious or tedious tasks so that your business can focus time and energy on the creative, innovative projects instead.
The current tech skills drought affects departments, businesses and companies. It should be addressed, especially as digitization becomes necessary to survive in the current economic climate.
The 2019 IT Skills and Salary report showed that skill gaps will cost employers up to 416 hours and over $22,000 per employee per year. Furthermore, less than 60% of decision-makers affirm that their organizations provide formal training in tech skills for their employees. This is a decrease from last year.
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This article is brought to you by Glints TalentHub. Leading companies are actively building their borderless teams in Southeast Asia, Taiwan, and beyond. However, the prospect of going borderless can be daunting due to complex regulations and cultural ambiguities. With Glints TalentHub, you’ll have a dedicated team of in-market legal, HR, and talent experts by your side at every step of the way.
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