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Impossible Marketing
Expanding Borders, Driving AI SEO: Impossible Marketing's Journey with Glints TalentHub
“Diversification is key to long-term business stability. Through our partnership with Glints, we’ve been able to diversify our manpower resources and build a more sustainable growth model."
- Alan Koh, Founder & CEO of Impossible Marketing
Location
Singapore
Industry
Advertising Services
Company Type
SMB
Employees
999+
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Founded in 2012, Impossible Marketing is a multi-award-winning digital marketing agency in Singapore. An official Google, Meta, and TikTok partner, the agency is best known for its strong focus on SEO. As pioneers in AI SEO (Generative Engine Optimization – GEO), Impossible Marketing helps brands stay visible in the age of AI-driven search.
With over 2,000 clients served and more than 700 positive reviews, they are widely recognised as one of Singapore’s most trusted digital agencies.
Impossible Marketing began as a search agency specializing in SEO and Google Ads before expanding into social media marketing in 2018 to meet growing client demand. Unlike search marketing, which relies heavily on ad copy and content, social media requires stronger creative and visual capabilities.
To manage this, the company initially hired two staff in Singapore, but the constant demand for creative work and frequent client revisions quickly overwhelmed the small local team. At the same time, a relatively small client base and limited revenue made it difficult to justify expanding the local headcount, even though a single client’s creative needs could be highly time-intensive. These challenges led the company to explore remote hiring as a way to strengthen its creative capabilities cost-effectively.
To ease the workload on its local team, Impossible Marketing partnered with Glints TalentHub to expand its creative capacity while keeping costs manageable and maintaining quality. The company adopted a hybrid model: senior creatives in Singapore continued to manage client communication, while offshore creative executives handled execution under their guidance.
Glints TalentHub streamlined the entire team-building process by sourcing qualified candidates across Southeast Asia, arranging interviews, and successfully recruiting for the roles within an average of 25 days. Glints TalentHub also manages all of the necessary local employment requirements, including contracts, payroll, and statutory contributions. What stood out most was the additional layer of support — if a new hire was not the right fit, Glints TalentHub provided a replacement at no extra hiring fee within the first three months. This safety net reduced hiring risks and gave Impossible Marketing the confidence to grow its team without worrying about costly setbacks.
"Diversification is key to long-term business stability. Through our partnership with Glints, we’ve been able to diversify our manpower resources and build a more sustainable growth model."
Since 2018, overseas hiring has been integral to Impossible Marketing’s growth, enabling the company to manage an expanding client portfolio while diversifying employment risk in the event of staff turnover in Singapore. By partnering with Glints TalentHub, Impossible Marketing addressed one of the biggest challenges faced by digital agencies: high local turnover due to talent being poached by larger enterprises. In contrast, the Southeast Asian team hired through Glints TalentHub has proven to be more stable, often staying two to three times longer than local hires. This consistency has strengthened operations and supported faster, more sustainable growth. Furthermore, this arrangement has allowed for an average of 60% in cost savings.
Building on this foundation, Impossible Marketing expanded its services in 2023 to include Generative Engine Optimization (AI SEO), ensuring clients’ brands appear in AI-generated answers on platforms like ChatGPT, Gemini, Copilot, and Perplexity. To power this new capability, the agency also began hiring developers to build proprietary software that tracks AI search results, identifies opportunity gaps, and recommends content strategies. With the race for AI intensifying, Impossible Marketing plans to continue growing its developer team to stay ahead of the curve and maintain its leadership in this evolving space.
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